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How will real-time data and analytics change how we organise and attend events?

The events industry has always adapted to new technology early. Holograms, laser light technology, beacon and geo-location based activity, live polling and several other...

It’s hip-hop hamsters vs. Halo in the latest ad for Kia Soul [VIDEO]

The hip-hop hamsters who star in Kia's boxy but oh-so-fresh Soul are back. This time, they go all Energizer Bunny on us, invading a commercial for a military science fiction computer game. It's a smart ad campaign, adding gaming to the music of the young target demographic.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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