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How will real-time data and analytics change how we organise and attend events?

The events industry has always adapted to new technology early. Holograms, laser light technology, beacon and geo-location based activity, live polling and several other...

It’s hip-hop hamsters vs. Halo in the latest ad for Kia Soul [VIDEO]

The hip-hop hamsters who star in Kia's boxy but oh-so-fresh Soul are back. This time, they go all Energizer Bunny on us, invading a commercial for a military science fiction computer game. It's a smart ad campaign, adding gaming to the music of the young target demographic.
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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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