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The events industry has always adapted to new technology early. Holograms, laser light technology, beacon and geo-location based activity, live polling and several other...
The hip-hop hamsters who star in Kia's boxy but oh-so-fresh Soul are back. This time, they go all Energizer Bunny on us, invading a commercial for a military science fiction computer game. It's a smart ad campaign, adding gaming to the music of the young target demographic.