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The brand building impact of digital advertising has been underestimated, says new research

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Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.
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How to zig when everyone else is zagging, with Julio De...

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Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

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The 10 Commandments of LinkedIn for Business

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HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

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Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

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