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The Evolution of Business Movies, Part 6: The Social Network

What can’t be denied is the film's assertion that the business world is now the domain of Gen-Y entrepreneurs, who have the smarts and creativity to bring their billion-dollar ideas to life. Spurred on by the success of Steve Jobs and Bill Gates, young men such as Zuckerberg have created successful businesses all through the typing of code on a computer screen.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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