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A new “Instant Deals” platform in Sydney wants to make group buying obsolete. Can...

A location-aware platform, Spreedle will allow businesses to target buyers in their vicinity and set their own schedules for posting digital vouchers, deciding for how long and for how many customers the deal is valid. Can this Sydney start-up make a splash in the Groupon market?

Daily Deals: madness or mastermind marketing? A hair-raising case study

A Melbourne hairdressing salon was in dire need of a quick, low-cost marketing plan. Although the daily deals phenomenon is still new and coming of age, Jo Macdermott decided to take a punt on the online discount model as a quick way to boost sales. As she reveals here, the final results surprised even her.

Should Anthill adopt the Groupon model?

Last week, I posted a story that asked Anthill readers to suggest new revenue streams. The post was triggered by a theft (and the loss of some expensive equipment). The surprising flood of responses to this post, received by phone, email, tweets, Facebook messages and, of course, your comments had me both thrilled and alarmed. It also got me thinking.

What is the Groupon-model and why is it relevant to your business?

In business circles, Groupon will, for a long time, be known as the Chicago-based startup that scored itself a $1.35 billion valuation within a year of launch. For the rest of the world, it is a website that harnesses collective buying to get consumers cheap products and services. But for ambitious startups, the model could also be employed to sell their own goods and services (and never buy advertising again).

FREE BUSINESS TOOLS

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

FREE BUSINESS TOOL

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE