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How to see opportunities that your competitors think are stupid. Do you suffer from...

If you have ever asked yourself, ‘Why didn’t I see that?', you were experiencing an example of ‘Weak Signal Theory’. We are constantly bombarded with ‘weak signals’. Some of them are genuinely weak, while others are weak because our brain has suppressed them. This automatic filtering of information is quite natural and designed to prevent sensory overload. But it also means that we often overlook opportunities.

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