Jo Macdermott
Five marketing activities you should quit doing immediately
Are you sitting at your computer wondering where your marketing dollars went? You’re not alone. Many business owners start marketing plans with grand ambitions, then quickly lose track of what’s been spent where, with what, if any, return.
Beware of the Fake Marketer
Imagine if someone with zilch professional experience and zero qualifications operated a business in your area of expertise claiming they were an industry expert. Better still, you meet them at a function and they have no shame in telling you who they are and what they do. Are you seething at just the thought of it? I am!
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