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A financially backed Australian social enterprise has launched, with a strategy in place to create a community of one million women globally by 2023...
When you have both a niche product and a niche market it’s crucial to understand what and who your market is, so you can target your niche market properly. Don’t just look at their demographics, but understand their psychographics too.
What's a 22 year old bloke doing selling diamonds online? Well, with a gap spotted in the market and, a local distribution deal for one of the leading online jewellers in the world, he's taking on traditional retailers that seem to be uninterested in online customers.
“Like Big Brother they are inaccessible and omnipotent,” says Victoria Buckley through a statement distributed by AAP Medianet. You may wonder what got Victoria, the owner of the elite Victoria Buckeley Jewellery Company, so worked up? Well, it all started with the nipples of an enchanted doll making headlines the world over.