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Aussie tech start-up goes to Hollywood: Melbourne-based IntelligenceBank has opened a Los Angeles office

IntelligenceBank, a business process software company based in Mebourne, recently announced the launch of its new office in Los Angeles.

The start-up which makes that Bondi Chai you love won gold in the “business...

The small NSW business behind Australia’s most awarded chai latte, Bondi Chai, was named the Asia Pacific Food and Beverage Company of The Year...

Know your niche! It’s working for the reinvented TigerAir [VIDEO]

One of the most fundamental parts of any marketing campaign is, knowing exactly who you are talking to. The airline industry in Australia is no...

Asia Pacific awards a vote of confidence for Australia’s innovation in ICT

Global honours are always reassuring and on that front, there was a lot that warmed the cockles of Australian hearts. Three of this year’s iAwards winners went on to win the Asia Pacific ICT Awards, or APICTAs. Two others received Merit Awards as Australia finished third among 14 nations at the 2012 APICTAs in Brunei earlier this month.

Woohoo! Social travel site Hooroo goes indie

Hooroo's approach bears attention. It is not mining technology to deliver what many others are doing. Instead, it is bringing a strong human touch. Taking the long and narrow path, in a manner of speaking, Hooroo has built a community that tell its stories directly to other users.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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