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Men acquire social media gadgets. Women actually use then, study finds.

Female business owners are embracing social media faster than their male counterparts, says American Express. On the other hand, male business owners are more willing to adopt new technologies and gadgets. “While male business owners focus on the importance of acquiring the tools with which to get connected, their female counterparts are more focused on putting these tools to work for them.”

Amex survey reveals small business to be healthy and quickly adaptive to slowdown

Small is indeed beautiful when it comes to business structures. Economists who have for long trumpeted the virtues of being small should be able to pat themselves in the back one more time as small enterprises show great resilience, not to mention optimism, despite fears of a global economic crisis. A survey by American Express reveals that a majority of the nation’s small businesses are quickly adapting to the adverse economic conditions and a third expect to increase profits despite from a slowing, and fragile, global economy.

Australians may be thinking globally, but they are shopping locally.

"There has been a shift in spending with more consumers searching for meaningfulness from their purchases,” said Melbourne-based social researcher Jeff Gilling. Small businesses should take the time to get to know their costumers individually and ask for their feedback, they should investigate how they can contribute to their local communities and should develop incentives to encourage customers to return.

FREE BUSINESS TOOLS

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

FREE BUSINESS TOOL

Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE