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Myths and misconceptions about marketing to the ‘oldies’.

We’re all living longer these days thanks to better medical care and healthier living. German-based demographer, James Vaupel, estimates that the average baby girl born in Western societies today will live to 100 years old. Meanwhile, the Australian Bureau of Statistics forecasts a baby boy’s life expectancy is 79 and a baby girl’s life expectancy is 83. Whichever number you believe, compared to 100 years ago we’re getting older.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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