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As CEO of Fairfax Digital, the online arm of Fairfax Media, Jack Matthews has been steering the Australian news giant since 2006 (when internet journalism was still an afterthought for most publishing houses). Matthews says in the interview that while advertising still drives of the bulk of Fairfax's revenues, he is aware that media companies are experimenting with the sales of good and services.
Swiss information architect Oliver Reichenstein introduced the 450 attendees at last month’s Fairfax-sponsored Media 2010 conference to tputh.com, a curatedlink mashup posing as a newspaper website. Matthew da Silvacaught up with him in a lull between presentations.