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To succeed in creating a business you have to solve a common problem and...

My advice to any budding entrepreneurs out there, would be to do what you love and try to find a niche. I didn’t start CarAdvice for the financial gains, I loved cars and wanted to help people make informed decisions.

The Twitter Revolution excites Clay Shirky

It's fair to say that Shirky is unsentimental about the difficulties that legacy media organisations now face -- largely because he believes they have failed utterly to comprehend the revolution that is under way, but also because he is so excited by the broad possibilities presented by the emergence of Twitter and other online social media channels. This interview runs to almost 23 minutes long, but it is compelling viewing for anyone interested in the rapidly evolving media landscape.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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