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One less reason to protect your IP properly. Repeat after me, more patents, less...

Parliamentary Secretary for Industry and Innovation Mark Dreyfus, is a massive fan of new laws passed last month, designed to strengthen Australia’s intellectual property system. It's always exciting when there's a chance of less red tape getting in the way of running your business.

Intellectual property

We love stories of simple ideas making millions: think Post-it Notes, Frisbee and eBay. Ideas need nourishment and protection as they move from R&D...
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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