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Because a good trade mark can be what sets a business apart from its competition, making it easy for customers to find and remember.
The idea is always the easy part and from my point of view as a designer, creating the product is also an easy part in the equation. Some projects may pose technical challenges, however with research, design and development these can be overcome.
We need to arm our current and next generations of entrepreneurs with the skills, tools and confidence needed to fully tap their creativity and innovation.
Australian IP’s Dream Shield has just been award the Social Responsibility Award from the Australian Marketing Institute for its social contribution and impact in the indigenous community.
Use your trademark as an adjective, and not as a verb or noun. This will prevent your mark from becoming generic. For example, you can now Hoover a floor or Google a person. But this type of use of language undermines the trademark.
We love stories of simple ideas making millions: think Post-it Notes, Frisbee and eBay. Ideas need nourishment and protection as they move from R&D...