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The cheque is in the mail, I'll respect you in the morning and your...

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.

The cheque is in the mail, I’ll respect you in the morning and your...

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.

This is what most investors hear when inventors pitch for capital

Just because it makes sense to you doesn't guarantee that it will impress everyone that matters. By the way, what is a Chrysler Turbo Encabulator?

Ari Gold's business startup advice is on the money

Ari Gold, the fast-talking fictional Hollywood agent in the hit TV show Entourage, may not be known for his sensitivity nor subtlety. But no one would accuse him of being naive when it comes to business.

Ari Gold’s business startup advice is on the money

Ari Gold, the fast-talking fictional Hollywood agent in the hit TV show Entourage, may not be known for his sensitivity nor subtlety. But no one would accuse him of being naive when it comes to business.

We Gen Ys need more dollars and sense (here’s how)

It has become obvious to me over the past few years spent presenting at universities that an understanding of basic financial principles is not taught anywhere throughout the traditional education system. This leaves us Gen Ys, again, with the responsibility of educating ourselves. Or going bankrupt.

Unclaimed Nigerian oil money is a safer investment

The next time you get a proposal from a sales rep that quotes your spend as an “investment”, kick ’em in the butt and throw them out of your office. If they can’t pay you the courtesy of telling you the truth by calling it a “spend” or an “expense” or something that smells a lot less like bullshit, then you don’t want to do business with them.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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