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Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing...
With limited time and resources, recruiting staff in a small business is challenging. While recruitment agencies offer comprehensive end-to-end management of the process, for small businesses price can often be an issue.
This podcast features a chat with Rick Hooper, CEO of Barefoot Power, a highly lauded Australian company that distributes clean and renewable energy products, including solar panels and LEDs, in underdeveloped communities in Africa and Asia. Here, Hooper talks about the business model that defines Barefoot Power and his efforts to expand the company's outreach.
In this podcast, Adrian Christie of PayPal Australia talks to Leon and Garry about the exponential rise of online shopping in Australia. With growth rates as high as 400% in the past year, Christie presents his analysis of how thousands of businesses, large and small, are adjusting their retail operations to meet this growing trend.
Antonette Golikidis is the founder of Little Innoscents, which manufactures baby skin care products that are made from wholly natural and organic ingredients. In this interview, she shares some background on Little Innoscents: how her experience as a mum has informed her business and how she strives to keep her brand sustaining the baby market.
Gabby Leibovich has established himself at the forefront of the online deals industry in Australia with two very popular sites, CatchOfTheDay and Scoopon. In this podcast, Leibovich explains the business model that he believes has allowed him to weather the GFC and pinpoints the challenges that traditional, physical department stores must now face.
Australia's top biking retail website, BikeExchange.com.au has rolled out some impressive numbers: 535,000 visitors every month, 85,000 database users and over 50,000 bicycles and cycling accessories sold since the site's inception in 2007. In this podcast, Leon and Garry have a chat with Bike Exchange CEO Jason Wyatt about his company's accomplishments and aspirations.
Barry Westhorpe is Chief Executive of The CEO Institute - Victoria, a leading networking group for senior executives. In this podcast, Westhorpe explains the results of a recent report released by the institute on CEO confidence levels in Australia. While news has been good for the financial and service sectors, business sentiment is turning pessimistic due to uncertainty in overseas markets and in Government policy on SMEs.
In this Talking Business interview, Michel Hogan of Brandology pulls no punches in her blunt assessment of the airline's "race to the bottom" and its loss of consumer confidence. Can the Flying Kangaroo sell itself once again as Australia's premium airline? Have a listen to the podcast to hear Hogan pinpoint Qantas's brand weaknesses, and the lessons the company should have learned from Apple.
A growing concern that Australia is falling behind in the field of innovation led three guys to found Curve Tomorrow. This podcast features an extended interview with the trio, in which we hear about Curve Tomorrow's prescription for boosting innovation at home -- in particular, how they measure old and established trends and pinpoint possible new ones (what they call "tends") to produce the Next Big Thing.
Garry and Leon talk with Mark Koronczyk, founder and CEO of successful food outlet Lord Of The Fries. Originating in a van, the Lord has grown into five store locations in the Melbourne area. The chain emphasizes fresh ingredients with an all-vegetarian menu that features soy protein hamburgers and, of course, its signature European-style hot chips.
Abigail Forsyth is the founder of KeepCup, a company that sells reusable plastic coffee mugs as eco-friendly alternatives to paper cups. In this podcast, she talks to Garry and Leon about winning the endorsements of baristas, selling to corporates around the world, and how to sell the message behind the product itself.
The journey for Sydney entrepreneur Mark Pracy, now owner of Australia’s largest Jet Ride experience, all started in the Hunter Valley where he provided his services to international superstars, such as Eric Clapton, Alicia Keys, John Mellencamp, Cheryl Crow and many more. From there, he seized his opportunity and capitalised on a gap in the marketplace by making it affordable for average day Australians to experience a ride in a Jet Fighter. In this Q&A interview with Alex Pirouz, Pracy discusses the importance of customer service, how marketing has shifted as a result of social media and the information age and why working with the right staff is absolutely critical to the success of any business.
Becoming a business owner for the first time in 1977, Bruce Doyle has now owned and operated 27 businesses, 18 of which were developed from conception. He has been ranked Global Coach of the Year, Victorian Coach Of the Year and Action Coach’s most prestigious award, Entrepreneur Coach of the Year. In this Q&A interview with Alex Pirouz, Doyle shares why it’s important to do a business plan, what is required for a business plan to be successful and the biggest mistakes entrepreneurs make when writing a business plan.
It all started with a conversation: "Wouldn't it be great to share a car with our neighbours?" Starting in June 2003 with just three cars, GoGet CarShare now has 530 vehicles Australia-wide, ranging from inner-city-friendly compacts to wagons, utes and people movers. In this Q & A interview with Alex Pirouz, GoGet CarShare’s operational manager Tristan Sender shares how to create an innovation, why market research is so important and what aspiring entrepreneurs can learn.
From the tender age of 15, Andrew Morello has always had a drive and passion for business. From running dance parties, working in the real estate industry to winning channel 9’s TV series The Apprentice, he now works with Mark Bouris at Yellow Brick Road Management as its head of Business Development. In this Q&A interview with Alex Pirouz, Morello reveals the importance of working with the right people, why it’s about the journey and not the goal and why challenges are a vital part of achieving success in business.
In the 1990s, Jordan Belfort soared to the highest financial heights, earning over $50 million a year as the notorious “Wolf of Wall Street,” and then sunk to the lowest societal lows, succumbing to a massive drug addiction and spending twenty-two months in a federal prison camp. In this Q&A interview with Alex Pirouz, he talks about the elements necessary to be successful in business, growing a company, and how to motivate sales staff to perform at their optimum level.
In this podcast, Daniel Feiler, head of corporate communications for eBay Asia Pacific, talks with Leon and Garry about what's driving the fast growth of online shopping in Australia, how retailers can leverage the Internet to get into the game, and how eBay's bar code-scanning app is gaining popularity with consumers.
What does finance veteran Paul Eslake have to say about the Budget? Garry and Leon talk with the Grattan Institute Program Director about the PM's plans for business and the economy. Apparently this 'tough' budget wasn't quite so tough after all.
In this podcast, Leon and Garry talk to Scott Kilmartin, founder of haul, a Melbourne company that makes and distributes bags, carry cases and sleeves designed for laptops, notebooks and tablets -- all manufactured from recycled material such as used advertising billboards and number plates. Because the source material always varies, each and every haul design is unique. Here, Kilmartin discusses haul's strategy to capitalise on the "upcycling" trend.