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The Internet is too big! How to get the most from an ad network.

Booking an effective media campaign should be easy when there are a huge amount of impressions available on the Internet. But your online campaigns are becoming less and less effective as banners continue to be shown over and over to the same audience. Here are some strategies to increase your campaign effectiveness and results.

Where to spend your online marketing budget to attract sales

When I was just starting out, an old IBM-education sales manager was the first to tell me the real truism of all sales activity: “People buy from people” – a statement that embodies not just the mere fact that the process of selling is personal and emotional, but that successful sales is someone buying, as opposed to being sold to.




New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...