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An old buddy of mine recently mentioned that his business had no place on Facebook. What my unsuspecting friend didn't realise was that, on the following day, I was scheduled to make a presentation on "How to create a self-building, largely self-managing Facebook prospect base" on behalf of Interactive Minds. While that exchange lasted, maybe, 45 minutes, I have distilled my main arguments into this two-minute hump dump.
Okay, we'd secured a big name to come and present and felt confident enough to book a 250 seat auditorium using our standard marketing approach of mailing our email database. But a week before the event, we'd only sold 95 tickets. With few options left, here's what I learnt trying to launch an affiliate program with three days’ notice.