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Here’s why saying ‘My customers are not on Facebook’ is like saying ‘My customers...

An old buddy of mine recently mentioned that his business had no place on Facebook. What my unsuspecting friend didn't realise was that, on the following day, I was scheduled to make a presentation on "How to create a self-building, largely self-managing Facebook prospect base" on behalf of Interactive Minds. While that exchange lasted, maybe, 45 minutes, I have distilled my main arguments into this two-minute hump dump.

What I learnt trying to launch an affiliate program with three days’ notice

Okay, we'd secured a big name to come and present and felt confident enough to book a 250 seat auditorium using our standard marketing approach of mailing our email database. But a week before the event, we'd only sold 95 tickets. With few options left, here's what I learnt trying to launch an affiliate program with three days’ notice.

FREE BUSINESS TOOLS

How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

FREE BUSINESS TOOL

How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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