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5 steps to stand out in your market using internet video [WEBINAR]

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intellectual property

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Remarqueble launches tool to help companies claim their brands in an online world

July 13, 2011 | Tech & Innovation

Brand creation’s a slippery little sucker. The second you get the lay of the land, the rules change. Again. Fortunately new Australian business Remarqueble has come up with a simple way to do just that. The Melbourne-based company has built some very clever technology that’s helping small-to-medium enterprises and large law firms alike to stake their branding claim in an increasingly digital landscape.

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Protect Your Ideas…Are you worried that someone might steal or infringe your intellectual property?

May 18, 2011 |

It’s a practical hands-on course. It is about getting results. You will be provided with valuable information, in a structured format, over a full day, in a workshop limited to 20 attendees. You will be given personalised guidance. It’s about being proactive. You will be working with others.

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Stop! Thief! How to protect your business ideas (plus, your patents, trademarks and copyrights)

By Devita Pathi

Poor, poor entrepreneurs. No sooner have they had the Best. Idea. Ever, then they start fretting that someone’s going to thieve it. Other than never telling another living, breathing soul about your plans, there are several ways to protect your business model, invention or confidential information.

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How to become the master of your domain [INTELLECTUAL PROPERTY]

April 11, 2011 | Management Matters
By Devita Pathi

There are a number of myths and misunderstandings surrounding registering a domain name. The reality is domain registration is just one small step towards interwebs domination, not the end goal. The following myth busters will ensure you go online with eyes open.

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What is ‘design registration’? It’s all about protecting your good looks.

March 31, 2011 | Management Matters
By Devita Pathi

It’s vital that you take care of your looks. No, we are not talking about wearing the right sunscreen or drinking two litres of water a day (although that’s important too), we’re talking about the best way to protect the appearance of your new product. Design registration refers to the overall visual appearance of a product, rather than the way it functions. Remember that when determining the appropriate type of protection for your product.

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Patently obvious: 7 things every business owner should know about patents (but usually doesn’t)

March 14, 2011 | Tech & Innovation
By Devita Pathi

‘Patents’ and ‘patent pending’ are much more than words bandied about on late-night infomercials. Like other tools in the intellectual property stable, patents are intended to protect an inventor’s product or method. As with copyright and trademark, patents can initially seem daunting. However, the following seven tips will set you on the path to understanding how patents apply to your business.

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Copyright demystified: 7 things every Australian business owner should know

March 3, 2011 | Tech & Innovation
By Devita Pathi

It’s important for businesses of all sizes to understand copyright requirements to ensure work is secure and minimise the risk of infringing another’s property. Copyright protection in Australia is easily demystified — the following seven tips will give you a great foundation.

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7 common intellectual property mistakes made by startups (and how to avoid them)

February 24, 2011 | Tech & Innovation
By Devita Pathi

For many companies, particularly technology companies, intellectual property (IP) is their most valuable asset. However, many companies, especially start-ups, fail to adequately identify or protect their IP from the outset. This can often require more costly and cumbersome steps being taken at a later stage to adequately protect the company’s IP.

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Perth pro’s new design-contest site aims to root out troublesome copycats. But is another crowdsourcing website good for the design industry?

January 25, 2011 | Marketing & Media

A Perth graphic designer has unveiled Klick360, a website for design projects that aims to address many of problems with intellectual-property theft that swirl around competition-based sites.

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Why is it so hard to start a succession plan? Writer’s block, or just procrastination?

January 24, 2011 | Management Matters
By Megan Barrow

Succession Planning for your business is an easy topic to grasp: it’s about putting a plan in place for your business so ultimately, when you sell – be it to family, staff or the market – you will not only maximise your price, but ensure an easy transition process that will increase the marketability to a prospective buyer. Well, that seems like a pretty important document to me, so why do so many of us put off what is akin to an ‘insurance plan’ for our future?

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