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Can you keep a secret? Protecting your intellectual property from pirates

Brands such as Coca Cola are worth hundreds of millions of dollars and rely on secrecy to protect their secret formulae. Rumour has it that only four people know the formula for Coca Cola. It is also alleged that only four people know the secret to the finger licking good taste of Kentucky Fried Chicken. If companies like Coca Cola and Kentucky Fried Chicken can rely on secrecy, is that enough?

Who holds the power? Lessons from hybrid car innovation for clean technologies

Companies wanting to create a profitable market position in the competitive clean technology landscape must understand their competitors’ patents and how these will impact...

Australian book publishing under attack?

"I want to make sure readers in Australia can buy online at the same price as readers anywhere in the world," said the Booktopia.com.au CEO, Tony Nash.

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Does your business need a new financial year makeover?

Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.

Of logos, words and turf wars

Tony Eades' recent article, Is your logo a 'no-go'?, contained sound advice about the benefits of having a current and well-designed logo. Should you take up Tony's...

R&D commercialisation under siege?

Surely the commercialisation of our world-class R&D is in the public interest. So why do we circle warily around the intellectual property that is...

R&D commercialisation under siege?

Surely the commercialisation of our world-class R&D is in the public interest. So why do we circle warily around the intellectual property that is...

IP litigation

You might be feeling pretty good about yourself because you've secured your intellectual property. But the reality is, a patent or trademark is not...

Counterfeiting – a global problem

Counterfeiting is rife in Australia and many people who would consider themselves law-abiding are involved. We're not talking counterfeit currency here, but the manufacturing, importation...

Patently Aggressive

Your IP is registered, but that’s no guarantee your livelihood is safe from harm. Without enforcement, those patent and trademark certificates aren’t worth the...

Copy to China

There is a time-honoured business model in China known as "Copy To China" - find a product or service or business model that works in the US or elsewhere and replicate it in China. In the technology industry this is exemplified by ChinaHR.com Holdings Ltd building a Monster look-alike and then selling 40 percent off to Monster Worldwide, Inc. for US$50m or Joyo.com Ltd replicating Amazon and then selling it to Amazon for US$75m. The same model is popular in many other markets, particularly Australia. Seek has had great success emulating Monster.

Legal: Great brands – treat them right

So, you've selected a great brand and have started to build consumer awareness and loyalty in it. And, of course, you've done the right thing to protect your rights in the brand by registering it with IP Australia. Your work is finished. Right?

Escrowing your intellectual property overseas

Offshore intellectual property transactions, generally, include an element of escrowing. Whether an intellectual property owner is involved in a licensing, franchise, reseller, distribution, partnership, joint...

Intellectual capital – the hidden assets of your business

The past 20 years has seen increased recognition of the role that intangible assets play in contributing to a company’s value. This is demonstrated...

Exporting IP… trader beware

The US-Australia Free Trade agreement has got everyone talking. Like it or loathe it, smart companies are reading the fine print. They are doing...

Putting the IP in your IPO

In the rollercoaster ride of potentially lucrative, but often disappointing, technology IPOs and private equity investments, a well-managed intellectual property portfolio could be your...

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