inspiration
The future of business isn’t ‘Free’ – it’s ‘Re’
Green is über cool. If you want to get the key influencers and mavens of society into your product, then it better do the world some good. Being shiny isn’t enough these days. It’s got to be circular, real and authentic.
Stop trying to monetise Twitter. You’re killing the golden goose!
There’s no getting around it – utilisation of social networking as a form of marketing requires an input of time. This bugs a lot of business owners, looking for a shortcut. Isn’t there some way in which we can just, like, advertise on it or something? Do we really need to spend hours in front of our computers tweeting, LinkingIn and Facebooking?
How a picture of a punk can boost your creativity
Recent research indicates that people think more creatively when looking at an image of a punk. Pinning up deviant images could be just the trick to introduce a little controlled anarchy to your brain.
Are assumptions killing your business?
Assumptions – those nasty things that sit around in the back of your head and stop your thinking going anywhere interesting – are one of the biggest creativity killers in organisations of all sizes. Chances are, if you have a problem you are trying to crack, your assumptions or pre-conceived notions are boxing in your thinking. Set them free.
Customer convenience makes a comeback – Foodies lead the charge
Bucking the trend of customer inconvenience, some savvy entrepreneurs have carved out a lucrative niche for themselves in the online food industry by reinstating consumer convenience as King.
Website of the Week: Toxel – the inspiration station
Repetition is the enemy of creativity. How often have you begun the day with a grand vision for progress and change, only to end it with the nagging feeling that you’ve done much but achieved little?
Time to get inspired.
Website of the Week: Asking machines to nag you, so humans don’t have to
HassleMe.co.uk is a simple internet service that allows you to enter a recurring message to yourself and set the time intervals between reminders. For example, you may choose to receive a reminder email every day to “Do some exercise” or to be asked every six months: “How many people want to buy your business?”
Website of the Week: A quirky new path to market for product ideas
Ben Kaufman, who also founded mophie and kluster, is back with a new variation on NameThis: quirky. The premise is this: entrepreneurs and creative people in general are bubbling with far more product ideas than they can possibly pursue. Consequently, these ideas end up dormant or exploited by someone else. Described by Kaulfman as a “social product development company”, quirky invites users to submit their product ideas for US$99 each – this ensures that only the best ideas are lodged. The quirky community selects one product from the pool of submitted ideas every seven days. From there, the community (known as “influencers”) weigh in by voting, rating and influencing other people’s product ideas.
Website of the Week: Intel sponsors… “Tomorrow”
Forget “Intel Inside”. The world’s biggest manufacturer of microprocessors has a new tagline: “Sponsors of Tomorrow”.
Intel’s new three-year advertising campaign kicked off in May with the launch of a thoughtful new website, viral video ads and interactive display advertising in New York’s Times Square and other branding hotspots around the globe.
Website of the Week: The Gruen Transfer
In shopping mall design, the “Gruen transfer” refers to the moment when consumers respond to “scripted disorientation” cues in the environment (of course, with the goal of soliciting a purchase). It shouldn’t come as a surprise, therefore, that the website of the popular ABC television program of the same name is extremely effective at seducing visitors who wander through its pages, making departure feel almost impossible.
Find Us on facebook
Sponsored by How to become a Key Person of Influence
Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.
Sponsored by Google
What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven't thought yet to ask.
Sponsored by AusIndustry
AusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
