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innie [SMART 100, 2015]

innie improves the style and comfort of laced shoes.

Meet innie, Anthill 2014 Cool Company Award WINNER [Micro]

In 2013, Bart, a skater guy who didn’t like the look of big floppy bows on his skate shoes got fed up with the discomfort of having to stuff his laces into his shoes to achieve a ‘bowless’ look. After finding out that there was no commercial solution to his ‘first world’ problem, Bart set out to invent a solution himself, and that is how the innie, a small flexible clip that attaches your lace to the inside of your shoe, came to life.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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