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Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.
TheRight.Fit, a website connecting brands and agencies with creative freelancers and talent, has secured $750,000 in a seed capital raise from AirTree Ventures.
We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before
Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.
What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.