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New report from Vamp reveals how marketers will work with influencers in 2020

75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency

Here are five social media marketing developments to watch in 2019

Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top...

Keep these 5 SME marketing trends for 2017 in mind to stay ahead of...

Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.

Taryn Williams has raised $750,000 in seed capital for her disruptive tech start-up

TheRight.Fit, a website connecting brands and agencies with creative freelancers and talent, has secured $750,000 in a seed capital raise from AirTree Ventures.

Welcome to the experience economy aka the greatest customer revolution ever

We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before

This tech start-up has set out to become the Xero of social media influencer...

Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.

What creates word of mouth? A case study in coffee talk.

What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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