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Will hoarding followers only drain Twitter’s power to work for us?

Twitter taps into our need to collaborate and to collect. But the compulsion to build a long list of followers can throw those needs out of balance. One solution: Replace the follower count with something that truly measures our Twitter influence.

Will hoarding followers only drain Twitter's power to work for us?

Twitter taps into our need to collaborate and to collect. But the compulsion to build a long list of followers can throw those needs out of balance. One solution: Replace the follower count with something that truly measures our Twitter influence.

Anthill launches new Business Directory… the AntPages!

My dad once asked me: "How do you eat an elephant?" The answer: "One small piece at a time." This week, Anthill launched the first version...
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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