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iElect predicted Liberal swing in Victorian election before the pollsters

The Victorian Election last month was not only a win for the Coalition, but also for iElect.com.au for successfully predicting the swing of the election before any traditional poll. Whereas most pollsters continue to rely on telemarketing and focus groups, iElect was predicting a Labor lead of 51% and the Coalition 49% for the bulk of the election, which changed quickly four days from polling-day, showing a swing to 61% Coalition and 39% Labor.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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