idea evaluation
Book reviews
Blink – The Power of Thinking without Thinking Malcolm Gladwell Malcolm Gladwell, the best-selling author of The Tipping Point, has reemerged to help us understand the human decision-making process and how it can be adapted to a changing environment. Blink – The Power of Thinking without Thinking provides captivating insight into how we instinctively make [...]
Strategy: How creative is your business?
Entrepreneurs and scientists use the concepts of ‘creativity’ and ‘innovation’ interchangeably. This is not surprising, as both play an integral role in the new product development process. They are not the same, however they do have a symbiotic relationship: each is largely useless without the other. Creativity is the process of coming up with new [...]
Strategy: Is your idea really an opportunity?
All new business ventures start with an idea. However, not all ideas can (nor should) become business ventures. Being able to efficiently differentiate between an idea and a viable opportunity is a must for successful entrepreneurs. The genesis of an idea is merely the first step to uncovering an opportunity. The next step should be [...]
‘A-Ha’ moments
Simplicity is the common thread that links all great ideas. and sometimes they arrive like a lightning bolt. We asked three innovators about their ‘A-Ha’ moments. Sabeer Bhatia — Co-founder of Hotmail The idea for Hotmail came to my business partner (Jack Smith) and I back in 1995. We were employed at the same company [...]
Marketing: The secrets to web success
How does your website fit into your overall marketing strategy? If you don’t know, then it’s time to review your online activities. When the Internet took off in the nineties, it was a race to ‘get online’. Many businesses simply put their corporate brochure onto a website and were satisfied that they had an online [...]
Find Us on facebook
Sponsored by How to become a Key Person of Influence
Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.
Sponsored by Google
What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven't thought yet to ask.
Sponsored by AusIndustry
AusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
