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5 steps to stand out in your market using internet video [WEBINAR]

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idea evaluation

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Australian innovation lets the people of PNG pay for electricity using mobile phone credits (and what this means for all technology developers)

July 5, 2010 | Tech & Innovation

The rapid adoption of this service highlights the suitability of mobile payment technology in developing countries, which often do not have access to the same payment methods and services available in developed markets. It also highlights a trend that Australian software and application developers best not ignore.

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Startup School scrapes attendee tweets to create eBook

What I personally found so interesting about this item of digital media is that it was created by the crowd and assembled by attendees (or one particularly passionate attendee in particular). And, despite having not attended the event, I suspect that it is more helpful than most of the glossy ‘take homes’ I find shoved in most ‘goodie-bags’ post most conferences.

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Free online ‘starting a business course’ for those with an idea

Sponsored message: There’s a special place for those with a vision and the get-up-and-go to start something. www.thesbhub.com.au is an information resource and online community where you can learn a thing or two about starting a successful business! The course will help you assess the feasibility of your business idea and develop it further.

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Why won’t prospective investors sign my confidentiality agreement?

June 22, 2010 | Tech & Innovation
By Jordan Green

A sale is a process and the first step in that process is not to demand exclusivity. Exclusivity is either bought or earned and, in the case of raising capital, it is usually earned. An NDA implies exclusivity and that brings with it constraints on both parties. Would you ask a date to sign a pre-nuptial agreement before the first date?

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Is your idea sticky? Making your message memorable.

June 11, 2010 | Marketing & Media

Is it true that we only use 10% of our brains? No, yet many believe it. Remember the tale of the guy waking up in a bath of ice with a missing kidney after accepting a drink from an attractive stanger in a hotel bar? Well, it actually never happened. Heath Chip has studied many of the legends that seem to draw us in so that he can apply their common traits to create messages that will break through the mass of ideas we’re confronted by every day and stay lodged in our heads.

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Investors back people, not products. Don’t forget it.

June 9, 2010 | Management Matters
By Jordan Green

Recently, I have been reflecting on a saying I learned from VC friends when I was living and working in Silicon Valley: “Always invest in an A grade team with a B grade product rather than a B grade team with an A grade product”.

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Why 2010 is the perfect year to start a company

In this fast and furious clip, filmed at the Churchill Club’s 11th Annual Top 10 Tech Trends event in California last month, Steve Jurvetson is given two and a half minutes to explain why he thinks the future looks bright for ‘disruptive’ startup companies.

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6.5 reasons why entrepreneurship is like surfing

By Scott Cowley

They might seem worlds apart, but in fact there are many similarities between surfers and entrepreneurs. Here are six and a half.

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How do you see your role in a startup?

I was thinking about the different roles people play at various stages of a startup and how they approach it, and I was reminded of this old story:

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Steve Jobs advises Nike to “get rid of the crappy stuff” [VIDEO]

April 29, 2010 | Tech & Innovation

In this video clip, taken from Fast Company’s Innovation Uncensored conference held last week in New York, Nike president and CEO Mark Parker relays some advice Steve Jobs offered him, providing valuable insight into why Jobs and Apple have enjoyed so much success in recent years.

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