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Urban Cycling: a movement, a market, or both?

If you've been on Swanston Street or St Kilda Road in Melbourne at peak hour you have seen the hundreds, probably thousands of urban cyclists who line these routes. Their attire ranges from spray-on lycra to stylish suits, high heels and everything in between. Is this movement towards urban cycling a fad -- or does it indicate a new market for products and services?

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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