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Anthill’s SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Anthill's SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Ice Bag Advertising (SMART 100)

This innovation came to life after a discussion with a friend who owned an Ice manufacturing and distribution business in Adelaide. I noticed there was a blank space on one side of the bag and asked him why he didn't sell the space off to advertisers. We also discussed the vast opportunities due to his distribution network into all supermarkets and convenience stores. From this we looked at potential markets and agreed to trial the concept through his business.

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