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The brand building impact of digital advertising has been underestimated, says new research

Anthill Magazine -
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Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.

Online advertising set to speed past newspaper and TV in 2013

Gerald Ainomugisha -
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Online advertising has continued to grow, achieving 10% year on year growth recording $813.25m for the three months ending September 2012. The results show that while the general advertising market is softening, online advertising is firmly on track to speed past both newspaper and TV advertising in 2013.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

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Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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THE ULTIMATE CASHFLOW CHECKLIST [FREE DOWNLOAD]

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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