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How to start your own LinkedIn Group [VIDEO]

Recently, I was asked to help a client start their own LinkedIn Group. It's no simple undertaking. LinkedIn is littered with loveless and empty...

Are you afraid of the cloud? According to MYOB’s Simon Raik-Allen, cloud users are...

Did you know that one if four Australian SMEs are afraid of cloud computing? Furthermore, according to the same MYOB report, SMEs that embrace cloud computing were 53% more likely to see their revenue rise in the last financial year and were 55% more likely to have more sales/work than usual in their three-month pipeline.

Here’s why saying ‘My customers are not on Facebook’ is like saying ‘My customers...

An old buddy of mine recently mentioned that his business had no place on Facebook. What my unsuspecting friend didn't realise was that, on the following day, I was scheduled to make a presentation on "How to create a self-building, largely self-managing Facebook prospect base" on behalf of Interactive Minds. While that exchange lasted, maybe, 45 minutes, I have distilled my main arguments into this two-minute hump dump.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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