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5 steps to stand out in your market using internet video [WEBINAR]

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Does this ‘made for YouTube’ advertising campaign make you want to touch the rainbow?

April 10, 2011 | Marketing & Media

Confectionery brand Skittles has already infiltrated the pantheon of unforgettable tag-lines with its ‘Taste the Rainbow’ slogan. In this nifty ‘made-for-YouTube’ series of clips, viewers are asked to ‘Touch the rainbow’. The concept is simple, novel and we challenge you to not hunger for a Skittle once this “cute but weird kitty cat” has its way with you.

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Tony is more likely to shop online than Julia, according to Kogan’s numbers

February 16, 2011 | Tech & Innovation

Australia’s self-appointed online retail antagonist Ruslan Kogan — while possibly enjoying a slow day at the office — has crunched his online traffic numbers to reveal that the most popular names of 2010 online shoppers on the Kogan site were John, Peter, David, Michael and Paul (in addition to some information that you might actually one day use, on how and why Australians shop online).

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Fruit-loopy video: Ronnie Corbett’s dongle won’t fit in his Blackberry [VIDEO]

January 13, 2011 | Anty-Climax

It seems British comedy legend Ronnie Corbett’s character has a problem with his Blackberry … er, blackberry. In addition to this bit being incredibly smart (and deliciously old-skool), it also reminds us that even in the digital age, what’s new is old, as we outfit common words and phrases with new definitions.

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What were the dumbest mobile phone products in 2010? Ovum reveals the ‘winners’ of its annual Wireless Turkey Awards

January 10, 2011 | Tech & Innovation

A service that employs a real person to call you each day to tell you how awesome you are — and charges $45 a month for this ‘feel good’ moment — was the forehead-slapping winner of Ovum’s annual Wireless Turkey Awards.

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What was Australia’s favourite YouTube video for 2010? It is ‘so dumb, so really, really dumb… fer real’ [VIDEO]

January 7, 2011 | Anty-Climax

OK, Australia, what was the most-watched YouTube video on the continent in 2010? Was it the national election? The gulf oil spill? The rescue of the Chilean miners? Of course not! According to Google Australia, the pinnacle of the video chart belonged to this catchy remix.

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Well, ‘Hallelujah’! Choir gives shoppers an improv treat at food court

December 23, 2010 | Anty-Climax

It starts with a smallish woman bundled up in a gray coat and a big, red scarf. She stands up from her lunch at a food court in a mall in southern Ontario, Canada. A cell phone is pressed to the right ear. She opens her mouth and reveals a fixture-rattling soprano voice that belts the first couple of lines to Handel’s “Hallelujah Chorus.” It’s a very festive flash mob!

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Just what is crowdsourcing anyway?

September 23, 2010 | Startup & Entrepreneurship
By Stefan Abrutat

When I first heard the term, crowdsourcing seemed to be just another in a long line of combined words the technology industry just love to smugly smush together because they adore acknowledging their own intelligence. I might sound bitter. And you would too if your professional life was governed by editors who happily employ bat-wielding goons to work anyone over if caught attempting such invention.

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Chatroulette goes dark. Anthill pays tribute.

August 27, 2010 | Tech & Innovation

On Sunday, Chatroulette went dark, featuring only the following two line comment: “The experiment #1 is over now. Thanks for participating. Renewed and updated version of the website will be launched today.” As a tribute to the mucky, sordid, underground culture that once permeated the web-cam network, we have assembled three of our favourite Chatroulette clips.

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Hilarious Taiwanese animation sheds light on the 2010 Australian election

August 23, 2010 | Anty-Climax

If you’re seeking a brief recap of the 2010 Australian election look no further than this short clip from Next Media Animation (NMA). According to NMA webiste, “Our fast, accurate and engaging animations tackle all the top breaking stories.” What the company fails to mention is the pure hilarity that the site often brings to its international coverage.

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Old Spice adopts new approach to FMCG marketing

If you haven’t already watched the commercial below, you’re about to see what is already being described as one of the best brand re-launches of all time. It deservedly won the Film grand prix at the Cannes Lions and is now being praised, far and wide, for the way its creators Wieden + Kennedy have extended the reach of the campaign to embrace social media.

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