Tag: Housekeeping
Legal: AIFRS and its impact on managers
Director responsibility to maximise value especially with the advent of AIFRS
In the wake of several recent corporate failures and scandals there is unprecedented scrutiny...
Pitching: Perfect pitch
This article is the first in a six part series that looks into the sometimes mythical topic of pitching. Over the next six issues,...
Marketing: Priceless advice
How do you price an innovative product? What price can you put on strategic advice? Are you pricing too low or too high? How...
Strategy: Start-up lessons
The New Year is often a perfect time to take stock and reflect on the lessons learned thus far in your venture. While all...
Opportunity: All that glitters is not gold
Has anybody ever handed you a losing business plan? Unfortunately, the headstrong conviction that a particular new idea will be a big winner is...
Escrowing your intellectual property overseas
Offshore intellectual property transactions, generally, include an element of escrowing.
Whether an intellectual property owner is involved in a licensing, franchise, reseller, distribution, partnership, joint...
Big picture: Blowing a gale
Failure must be one of the most under-appreciated experiences in business today, and probably life in general. For some reason, Australian culture is particularly...
Strategy: Securing your first customer
Achieving your first sale can literally make or break a start-up. Many investors will delay committing significant funds until you can identify a customer...
Intellectual capital – the hidden assets of your business
The past 20 years has seen increased recognition of the role that intangible assets play in contributing to a company’s value. This is demonstrated...
Strategy: The strategy-execution gap
Understanding the dynamics of change within an industry and being able to leverage the uncertainty this brings for profitable advantage is critical to entrepreneurial...
Marketing: Relationship marketing
Do you know how much it costs your business to retain a customer? Compare this to the costs of attracting a new customer and...
Licensing
Remuneration and the inventor
Whenever a party intends to commercially exploit technology invented by another party, the question arises as to the proper method of...
