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When business is booming, but the cupboard is bare

An over-efficient accounts payable person can be the worst enemy of cashflow in a business, writes Sue Hirst.

Sustainability in business is not a side project

With increasing pressure from external regulatory bodies and savvy consumers looking to make smarter and more responsible purchasing decisions, it is more important now...

Tapping the crowd

In past recessions, the tried and proven strategy has been for organisations to shed all non-core businesses and hunker down to the job of...

Getting paid

Sometimes the hardest thing in business is not finding customers; it is being paid for the product or service you provide. As Australia's economy slows, the average age of accounts receivable is stretching many smaller and emerging businesses to almost breaking point.

How to generate media attention for your startup

When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.

What the original Material Girl has that you don't!

IN BED WITH BEN As we enter a time of certain economic turmoil, businesses wonder whether they can weather the storm... and begin to panic....

What the original Material Girl has that you don’t!

IN BED WITH BEN As we enter a time of certain economic turmoil, businesses wonder whether they can weather the storm... and begin to panic....

Don't overlook the value of referral marketing

What's the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It's time to think about referral marketing.

Don’t overlook the value of referral marketing

What's the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It's time to think about referral marketing.

When the price is right

Tougher trading conditions and increasing costs are common concerns for many small businesses in today’s economic environment, but it doesn’t mean that you need to resign yourself to tighter margins and declining profits. What it does require is for those businesses to take a closer look at the fundamentals of their operations – inputs, outputs and pricing. In challenging times, reassessing and restructuring your pricing strategy is critical and could be the key to unlocking financial relief. If managed well, it can help to shore-up the business, enabling you to reap the rewards when conditions improve.

Degrees of connection: 10 ways to boost your business network

You should treat networking as an extension of your current marketing and business development efforts. Below are a few tips for making it as painless and productive as possible:

IP litigation

You might be feeling pretty good about yourself because you've secured your intellectual property. But the reality is, a patent or trademark is not...

Leadership: What's the weather like in your organisation today?

What are the critical factors impacting on the success of your business? The answers to this question are likely to be many and varied...

Leadership: What’s the weather like in your organisation today?

What are the critical factors impacting on the success of your business? The answers to this question are likely to be many and varied...

Strategy: Close counsel

Starting a new business can be lonely work - especially if you're an office of one, as many start-ups are. Employees of established businesses...

Counterfeiting – a global problem

Counterfeiting is rife in Australia and many people who would consider themselves law-abiding are involved. We're not talking counterfeit currency here, but the manufacturing, importation...

Planning: Creating a sustainable business

You've come up with a fantastic business idea, pinpointed your target market and want to get everything up and running. Or maybe your existing...

Leadership: Converting strategy into action

A friend of ours was recently poached from one boutique software company by another. We ran into him about four weeks after he had...

Marketing: Customer satisfaction

Customer satisfaction can help your business to achieve a sustainable competitive advantage. It's about understanding the way a customer feels after purchasing a product...

Strategy: The importance of focus

The number one cause of start-up failure is running out of cash before a sustainable (and sustaining) income stream can be secured. The root...

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