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Rosanne Sandars is a self-confessed Webholic, but she will happily put her addiction to online marketing to good work for you. One of her effective brand awareness inventions was a nifty trend known as 'cupping', by which she prompted her Facebook fans to 'mug' for the camera with a coffee cup in tow. The cupping campaign was such a hit that other businesses picked it up.
One of the questions often asked of Jo Schneider pertains to the fact that the co-founder of DVE Business Solutions, based outside of Adelaide, has a degree in mechanical engineering. To her, the business benefit is obvious: problem solving skills.
Philip Sondhu spent his childhood on a farm, and as his career reveals, it's hard to take the country out of the country boy. FarmBuy.com, which he established in 2009, opens up the online market to agricultural real estate.
Brisbane's street food scene just got a lot more picante. Jordan Birchall found the idea for Tuckeria Fresh Mexican while living in California. Although the Financial Crisis slammed the lid on his real estate venture, he found the Mexican cuisine culture there to be a whole new opportunity to take home with him. "I started Tuckeria to prove that not all fast food is bad for you," he says.
Melissa Loughnan doesn't just make publicity out of art; she makes an art of publicity. Owner and curator of Utopian Slumps gallery in Melbourne, Loughnan has become an undeniable player on the stage of contemporary art in Australia. She's given artists a reason to believe and reinvigourated an enterprise steered largely by collectors and philanthropists twice her age. And she has developed a durable model to handle the business behind the artwork.
Getting people to eat bugs can make for some infectious PR. At least it has for Skye Blackburn, who has made a business out of her lifelong insect obsession. "In Australia were are part of the minority of the world's population that don't eat bugs," says the founder of Butterfly Skye's Bug Shop. In 2010, Blackburn used a buggy cooking demonstration at the Sydney International Food Festival to extol the virtues of insect gourmet. Her bug shop then introduced critter-filled lollipops at an animal expo, and she now estimates she sells a thousand of the treats every week.
Franchise owner Michael Baker is proud to have a business "first" to his name: he's the owner of the first individual GNC LiveWell franchise in Australia -- and the first to be granted by the sport nutrition giant outside of America. Baker, 28, acquired the GNC store in the Sydney suburb of Rockdale in 2009. Today he owns three franchises in all, among the most successful of the 40 GNC locations across the country.
Hugh Whalan is bringing clean energy solutions to the developing world. The problem is not that there aren't enough innovative products to aid the poor, says Whalan. It's that supply and distribution challenges make it difficult for those products to ever arrive. Impact Energies was founded to combat these challenges by pairing microfinance with a new model to coordinate product distribution from factories to villages in West Africa.
When we met Steve McLeod last year, he was steadily ascending the ladder to full-scale market domination with his training company, Fire and Safety Australia. Cut to the present, and he's still pretty much right on track. He's doubled his staff (whom he calls "team members") and annual revenues, now estimated at $2 million. Plus, his organisation has a full-time presence in every mainland state.
Kym Huynh believes firmly in the idea of the Renaissance Man. He's a lawyer and a professional singer. He hosts three podcasts and manages several more. He's also behind a chain of humourous photo blogs. Of course, that's when he isn't promoting his startup ventures. For all of his accomplishments, he's taken to knocking himself: "I lead goofily and still appear to be legit."
Brent Quill is the founder of Training for Work, an RTO that provides a variety of programmes -- traineeship, apprenticeship, certificate, diploma and advanced diploma -- to business staff and students in their places of employment. The success of the company stems from two factors on Quill's part: timing and flexibility.
The next time you tune in to the Cup to cheer on the Wallabies this month, take a careful look at what the players on the pitch are wearing. That way you can better appreciate what Ben Carroll of Velflex does for a living. Velflex specialises in using heat transfer technology to print numbers, lettering, and digital images on garments for the sportswear and promotional industries.
In this age of Doom and Gloom made possible by the letters G, F, and C, Kate Stewart wants us all to engage in a little decadence. Call it retro, anachronistic, even subversive, but Melbourne has taken her up on it. Bright Young Things, Stewart's boutique catering company, has decorated venues and dished up gourmet delights over a thousand times in its two-year history.
For the homeowner whose wiring is on the fritz, whose busted kitchen cabinets beg for a makeover or whose bricks are simply lacking mortar, finding a professional to do the job can be nerve-wracking (and sometimes even mess with your plumbing). Pick A Quote, the website and iPhone application developed by Sydney's Marcus Lim, enables these overwhelmed individuals to post their jobs online and compare offers from competing trades and service providers in the neighbourhood.
Sean Qian describes himself as a passionate music fan and a terrible singer. "In high school I loved music but knew a career as an entertainer was unlikely for me," he says. Thankfully, this motivated him not to flaunt his awfulness on Australian Idol, but to jump into the realm of start-ups. Crisp Entertainment is a niche events management and touring company. The idea behind Crisp, says Qian, is to "do things that are for niche communities but do them big."
Kavita Singh has a vision for Brisbane: to make the city a hotspot for fashion, and to make people realise a local scene brimming with creative designers waiting to be discovered. IG'ZIST, the marketing and PR company she started this year, is devoted to building fashion buzz. "No one in Brisbane is doing what I am, so I just came to the conclusion I needed to do my own thing," she says.
In the fast-paced Internet world, three years can feel like fifty. It was way back in 2008 that Jamie Xuereb, then still a teenager, first earned acclaim for his digital printing business, Mediapoint. Well, in 2011, Mediapoint is still profitable, with over 2,000 clients, and Xuereb, far from being washed up at 22, would like you to know he isn't finished yet.
If the proposition "A robot in every home" sounds like a fantasy, a touch dystopian even, then you haven't met Marita Cheng, Mechatronics Engineering student at Melbourne University and serial entrepreneur, at the tender age of 22.