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There is a large appetite for small business but what type of business are...

New data from SEEK Commercial shows that appetite for small businesses is rising with ‘coffee’ as the #1 keyword, Coffee, Cafes & Restaurants top category

Yellow Pages responds to Hidden Pizza campaign critics

A couple of weeks back Lachy Wharton’s article Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy set off a tide of comment here on Anthill and through various social media channels. Much of this sentiment, like the article itself, was critical of Yellow Pages’ campaign. At the time, the marketers at Yellow Pages were staying tight-lipped. However, now that the campaign has concluded Stephen Ronchi has accepted our invitation to present the Hidden Pizza campaign from Yellow Pages’ perspective.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages' digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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