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New Australian T-shirt biz’s grand designs (How to build a tiny global operation. Don’t...
New Australian online t-shirt biz, HelloFresco, wants to trim the tricky business of having to choose your own new clobber. Instead of hitting the shops whenever your clothes fail the sniff test, they’ll send you two new tees each month, because “less choice is fresh choice”. HelloFresco founder and tee-signer (thunk that word-play up all by ourselves, we did.) Jono Chatterton says the website is the end result of five years of designing and printing t-shirts for friends.