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Five ways to drive customer conversion rates in your stores

The scent of financial meltdown still lingers around store retail. But if you survived the crisis, it’s time to get that sales needle shifting in the right direction. There are only three ways to drive sales in-store:

Unfair dismissal laws introduce new definition for ‘small business’ placing more business owners under...

More small businesses now fall under the national government definition of "small businesses", thanks to laws that came into force on 1 January 2011. This means that countless more entrepreneurs will now need to follow federal rules against unfair dismissal. Are you a small business according to the new definition?
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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