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Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.
Twitter is everywhere. That weird little # symbol appears daily on TV and you can find that squiggly @ icon on business cards, the backs...
In a nutshell, the study demonstrates strength and complexity of connections among Australian users of Twitter, besides revealing “vibrant networks around issues of interest and concern to Australians that interweave across the whole physical continent.”