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The hip-hop hamsters who star in Kia's boxy but oh-so-fresh Soul are back. This time, they go all Energizer Bunny on us, invading a commercial for a military science fiction computer game. It's a smart ad campaign, adding gaming to the music of the young target demographic.
It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?