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How to make your competitors do your advertising for you; a nifty trick [VIDEO]

This video shows a very cunning advertising trick. One so cunning that you could pin a tail on it, and call it a weasel....

Float like a butterfly, sting like a bee… and market like a guerrilla!

Is your business’ marketing strategy in a rut? You know, not quite cutting it anymore? Well, entrepreneur and marketer Anthony Khoury might have just...

Three common marketing mistakes companies make without even realising it

Marketing is undeniably one of the pillars of successful entrepreneurship and with the fast-paced nature of the business world today, more and more means...

Jay Conrad Levinson brings Guerrilla Marketing to Australia [PODCAST]

Jay Conrad Levinson is credited with creating the term 'Guerrilla Marketing'. He is author of the 1984 book of the same name. His concepts have influenced marketing so much that today his books appear in 62 languages. In this podcast, he speaks with James Tuckerman about his past and his upcoming trip to Australia.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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