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Five ‘old school’ terms that are vital to ‘new school’ online marketing

Online marketing means many things to many people: A website, Google AdWords, search engine optimisation, creating content 'assets' and getting involved in social media sites. It can sound overwhelming. But there's no need to get scared off by the jargon. The old rules still apply. Here are five 'old school' terms that are still vital to 'new school' marketing.

Need to unlock your cash flow? Here’s a 7-point plan [VIDEO]

Peter Chambers, an independent consultant for Australian SMEs, talks to Anthill about how businesses can use a seven-point plan of attack to unlock cash flow so the funds can be used to invest in things such as innovation.

Three reasons why 2011 could be a great year for US market entry

Historically, the US tends to set up for a long period of growth after a major downturn. While the rebound from what Americans call the Great Recession has been slow, there are indicators suggesting that the US economy could be setting for a multi-year bull run. The time is now to put US expansion plans on the front burner.

Did the value of your business rise or fall last quarter? For most, it...

Although market confidence jumped towards the end of 2010, the September quarter revealed business values holding steady, according to the latest survey from the BizExchange Index, which measures private business value. The group expects the Australian economy to stay relatively flat for the next 6-12 months, continuing its general forecast.

What does an older society mean for the economy?

RMIT economist Alberto Posso looks at the rapid increase in over-65-year-olds, which is three times more than the increase in younger people. He says this will put pressure on dependency ratios and economic growth. He says cuts to immigration are bad for the economy because they will put further pressure on dependency ratios.

China’s Global Competitive Advantage: the beginning of the end, or the end of the...

For three decades, we have all watched China grow into an economic powerhouse – slowly, at first, and now full-fledged – in an unprecedented, consistent, monotonic success story. However, its continued growth might be short-lived, writes Bill Fischer.

Growing your business through the recovery? It’s about combining online and offline value.

So, you’ve weathered the storm that was the GFC. That’s a relief, no doubt. But where to now? Looking forward there is justifiable concern that uncertain consumer sentiment, combined with the absence of the 2009 stimulus package, will see sales remain lacklustre.

A meeting of minds: partnership a positive move for growth

If you’ve ever wondered how the big corporations got big, it’s usually because somewhere along the way they entered into a partnership. Successful partnerships can help transform small businesses into multi-million dollar companies.

Investors + SMEs + Advisers: Free Report

Sponsored Message: ASSOB is Australia’s capital raising platform for unlisted, high-growth companies. It has already raised over $100M in equity capital. ASSOB-listed companies raise venture capital via 14,500+ investors. If you are a business advisers, investors or SME, visit the ASSOB website today to receive your FREE report on how we’ll help you.

Want to sell your business or raise capital? First, do you have a ‘deal...

Thinking about selling your company, buying a competitor, or maybe raising capital? According to Kenneth H. Marks, you’ll need a deal team with the right mix of talent and experiences to get the best value and to assure the transaction happens.

8 ways business owners sabotage their success (and what you can do about it)

Your “make busy” habits create the magnificent illusion that you are hard at work, simply because you feel “flat out” and your day is full of tasks. Let’s be honest, you would actually rather do anything than face the activities you know would radically accelerate your business success NOW!

Determine your global readiness in 10 minutes

The Australian Federal Government's Export, Finance and Insurance Corporation (EFIC) is offering businesses the opportunity to asses their readiness to launch into the global market with an online 'Benchmark your Business' test.

Piano Improv Guy puts ChatRoulette in a spin

ChatRoulette might not be your cup of tea, but this compilation video of Piano Chat Improv Guy is impressive, hilarious and does a better job of explaining what ChatRoulette is all about than any news article could. It's been viewed almost 2.4 million times on YouTube in just over a week. And you're about to see why.

There’s actually only one way to build a business

Business is best defined as: “Creating wealth through profitable transactions.” I came to this definition many years ago after winning a job as General Manager of a medium-sized company and later boasting to a friend that revenue had increased threefold under my guidance. “Great,” he said, “but what about profit?” This was a great question.

Optimism grows in Oz business trading market

Online business trading site BizExchange recently published its 2009 fourth quarter findings Index for Australian Private Business Values. Overall market sentiment surged for the second quarter running – in contrast to the lows experienced nine months previously – and has reached its highest levels since the Index survey began in 2006.

Make sure you’re never too busy to read

Whether it’s audio books, eBook readers or actual real books (with paper, for Gen Ys reading this), books are still one of the best ways to really learn something new. The increasing trend towards shorter, smaller, briefer, 140 characters is great to a sense of what’s going on, but it’s insufficient to actually change the way you think.

Make sure you're never too busy to read

Whether it’s audio books, eBook readers or actual real books (with paper, for Gen Ys reading this), books are still one of the best ways to really learn something new. The increasing trend towards shorter, smaller, briefer, 140 characters is great to a sense of what’s going on, but it’s insufficient to actually change the way you think.

How to WOW a US business conference crowd (advice needed)

Essentially, it all comes down to this: We are going to a trade show to demonstrate our product. What do we need to do to ensure it is a success?

Opportunities in the US for high growth Australian firms

The US remains the largest developed market in the world and a big influence on other global markets. It remains important for any company with global ambitions. The current economic environment does not do a lot to encourage Australian firms to focus on the US. However, innovative new models and technology have dramatically changed the cost of entering and developing the US market. Australian firms can now do much of the early market development work without having to hire a US-based team.

7 tips for helping your business survive and thrive

Every business owner knows the importance of running a profitable and lean team, but when was the last time you took the pulse of...

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