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Some of the worst business ideas ever – please don’t follow in their footsteps...

So from corporate marketing wars that failed to compromising on liquor ingredients and paying the price, we count 15 times companies have made awful decisions for greed, ignorance or desperation.

Gordon Gekko is back!

Gordon Gekko, the fictional character Michael Douglas portrayed as the epitome of 1980s corporate materialism, is back. Oliver Stone's sequel to his 1987 classic Wall Street begins with Gekko just emerging from prison with a lingering taste for 'the game'.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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