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Is a business name memorable if it’s Boring? Or if it’s Hung Far Low?

Does an eyebrow-raising or giggle-inducing name boost a business' profile or increase its clientele? Why not ask Men Behaving Handy, Great Lay Tiling, Getting to Mow You or Bzzzt Electrical Services.
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HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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