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Copywriting and SEO: keywords VS clarity

With the importance of search engine optimisation (SEO) receiving wider recognition, the copywriting landscape is changing. There are new rules writers need to adhere to when producing web copy to attract eyeballs.

If your banner click-through rates are weak, look to your search data

Display advertising offers one of the lowest click-through and conversion rates of any online channel. Yet there are solutions. Search engines and analytics packages are loaded with valuable data that can be used for display. Here are two tactics you can use to increase traffic with search data.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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