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Perfect pitch: Putting pen to paper

For anyone who has ever been part of a team working late the night before a tender document is due, you’ll appreciate the...

Perfect pitch: Getting it together

Your strategy is your objective for the pitch and the tactics and specific actions you employ to achieve that objective. A great way to get the objective clear is to imagine the pitch is over and you have won. If, at the company's next board meeting, the selection committee were asked to succinctly explain why they selected you, what would they say? We call this The "Board Room" Statement. For example, your Boardroom Statement might be: "We selected them because they had good ideas and enough experience to do the job, but more so, a level of enthusiasm and desire to work with us that none of their competitors could match."

Perfect pitch: Courtship

J P Morgan, the famous American Industrialist, said: "People do things for two reasons... the right reason and the real reason". Understanding the real reason can be the ultimate point of differentiation when pitching for business.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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