Geoff McDonald | Anthill Online
Thursday, July 2, 2015
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Sponsored: Barack Obama’s victory in the US Presidential Election of 2008 set the benchmark for what can be achieved using social media. He achieved this by designing his campaign to spark the right actions, leading his supporters with direct conversations and providing the tools to let a grassroots community create and share content.

FREE eBOOK: The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when its sticky.

Mass production is now in the hands of the masses. And, it’s got nothing to do with standardised, low-quality, generic products. Instead, crowdsourcing is the smoking gun. It’s the 'Weapon of Mass Construction' for those wired to the web and online communities. It’s collaboration at a global scale. Finally, we might just make this world work!

Mass production is now in the hands of the masses. And, it’s got nothing to do with standardised, low-quality, generic products. Instead, crowdsourcing is the smoking gun. It’s the 'Weapon of Mass Construction' for those wired to the web and online communities. It’s collaboration at a global scale. Finally, we might just make this world work!

Seth Godin’s earlier book Purple Cow suggests that an average product for an average person is no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You!

Seth Godin’s earlier book Purple Cow suggests that an average product for an average person is no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You!

The latest in Geoff McDonald's Book Rapper series, this distillation offers Malcolm Gladwell’s Outliers and Geoff Colvin’s Talent is Overrated in one 30 second summary.

"Book Rapper was born out of the idea of earning money from doing the things that I love. I love reading books so I asked myself, how can I get paid to read books? I knew I didn't just want to do reviews because I think what a book is about is almost like the booby prize. I want to know what the big ideas are but more importantly I want to know how to apply them."

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Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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