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Electric cars ready to go mainstream

Better Place, an ambitious, venture capital backed company, is building electric car infrastructures targeting major cities around the world. The idea is simple yet constitutes a radical departure from conventional wisdom – instead of stretching the technological limits of a battery’s life, Better Place is constructing a network of battery swap stations that will allow electric cars to replace its depleted battery for a new one in less than 60 seconds.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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