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This episode of Talking Business features an interview with Jannine Fraser, founder and managing director of outplacement specialists Directioneering, which offer career strategy and guidance to people who leave or lose their corporate jobs. She reveals the striking difference in the approaches men and women take when they exit senior roles at organisations and how this might impact the future of management hires.
The web and email content that women find interesting is radically different to the content that interests men. So it stands to reason that engaging men and women online requires fundamentally different strategies.