Tag: gaming

A self-described “massive gamer”, Riad Chikhani fell in love with gaming when he was about four years old, when he touched his first ever...

This is part one of a five part series that tracks the history of graphics in video games. If you're creating a game or, just...

Have you seen The Lawnmower Man? If you haven’t, don’t. It’s enough to make you laugh off the idea of virtual reality all together....

We've been able to control on-screen games using a variety of devices for decades. With MYO and LeapMotion, we're getting into the realm of...

As a native English speaker, Matthew Ho was once frustrated by his attempts to learn Mandarin. This week, he's in Beijing showing off just how fun and addictive the language can be. Ho and his startup, Native Tongue, have been promoting Mandarin Madness, an educational gaming application, at TechCrunch Disrupt Beijing.

Aileen Bautista is the founder and CEO of DinoRoar Interactive, which creates games for mobile phones and social media. Founded in 2010, the company recently nailed down seed money from the NSW government that will allow it to roar even louder in 2011-12.

On 7 July, a select crowd of gamers and electronics/computing media types gathered at an undisclosed location in South Melbourne. After some schmoozing and libations, they were guided to a projection room and told to stand near a back wall. Then the lights went down. Then the thing you see in the video below happened.

I've been trying to work up a new equation. Could it be that business models that demand a certain (albeit tiny) amount of exertion from the customer, in return for a proportionate (or slightly greater) and guaranteed reward, are more likely to build brand loyalty than those which provide a solution that's seemingly effortless to achieve?

Google’s acquisition of SocialDeck at the end of August made it the 11th social media-related company Google has snapped up so far this year – five of them in August alone. The buying spree raises questions as to where the company is heading with its much-anticipated play in social networking. What Google needs, and what is not yet evident, is a coherent strategy for social networking that pulls together the disjointed pieces of its growing social media portfolio.

Public Relations is the art of relevant storytelling for corporations and individuals. It’s about finding your story and communicating your story to create allure and desire around your brand. Most importantly, it’s about effective, infectious communication which generates positive results.

This is what Microsoft is working on for the next evolution in gaming. Project Natal, as it's being called, was unveiled back at the start of June at the E3 gaming conference. It features controller-free, full-body gaming. If it works half as well as this video, Sony and Nintendo will be scrambling.